Published On: Tue, Feb 4th, 2014 on 7:26 pm

15 schools receive virtual budgets and run their own airline

Leeds Bradford Airport

Staff at Leeds Bradford Airport have been sharing their knowledge with 15 schools across West Yorkshire through their very own airline master classes.

Hosted at the Horsforth School in Leeds, the master classes put forward a team of ten students to take part in the project and develop their business skills, with companies receiving a virtual budget of £200 million to set up and run their own airline.

The team of pupils created a business plan, set up their destinations and flight plans, developed their brand, created a budget, sold seats to travel agents and presented their plans to a panel of judges.

Students from Horsforth School in Leeds took off with the top prize after being awarded Best Overall Airline for ‘Aeris International’ and the runner-up prize was awarded to ‘Failte Airlines’ from Bradford Academy for Best Marketing Strategy.

The Outstanding Individual Girl award was scooped by Laura Wild from Kettlethorpe School in Wakefield and the Outstanding Individual Boy was awarded to Max Green from the Horsforth School in Leeds.

‘Cupid’s Arrow’ from Freeston Academy in Wakefield was awarded Best Airline Presentation whilst ‘Pioneer Airlines’ from the Horsforth School won Best Teamwork.

Commenting on the classes, Ellen Wood, Young Enterprise Manager for West Yorkshire, said: “It has been an absolute pleasure to work with Leeds Bradford Airport and British Airways on this launch of the Airline Master Class in West Yorkshire; we hope to see many more schools getting involved with this excellent Industry Master Class in the future.”

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