Published On: Sat, Mar 15th, 2014 on 6:00 am

Eerie masked campaigners take to the streets to highlight smoking dangers

No Smoking Day Halifax

Campaigners patrolled the streets

Masked campaigners have been walking around the streets of Halifax to highlight the long-term effects of smoking as part of No Smoking Day.

Passing by local smokers within the town centre, they were successful in giving out 800 free NHS quit kits, containing information on face-to-face support, a planning notepad, information on a smokefree app and a test to indicate levels of addiction.

The masks were worn to attract attention, showing the effects of medical conditions that can be caused by smoking over a long-term period.

Features showed signs of tracheotomy (hole in the neck), gum disease, mouth cancer and throat cancer.

They also showed how smoking causes signs of premature ageing including wrinkles, thinning and greying hair, and cataracts, a common cause of blindness.

All the features were combined together to create masks that may have been shocking to some.

Calderdale Council’s Cabinet Member for Health Inequalities, Cllr Simon Young, said: “The idea behind this campaign is not to scare people but to educate them about the potential consequences of smoking.

“There’s a huge difference between knowing that smoking harms your body and being faced with the stark reality of what it looks like.”

It is estimated that around 22% of adults in Calderdale smoke.

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