Published On: Wed, Aug 6th, 2014 on 8:16 pm

Standardised tobacco packaging could save Calderdale £2.3 million

Cigarettes UK

Savings worth around £2.3 million could be made in Calderdale if changes to tobacco packaging are introduced, according to Public Health England (PHE) research.

In June 2014, the Department of Health published draft changes to the regulations on tobacco packaging, including cigarettes and hand-rolling tobacco, for consultation.

These include new policies on packet colours, text, and the appearance of cigarettes.

Calderdale Council’s Cabinet Member for Adults, Health and Social Care, Cllr Ann McAllister, said: “Research into the effect of standardised tobacco packaging has shown that this can make a difference. It reduces the appeal of cigarettes, particularly to young people and increases the effectiveness of health warnings, which means smokers tend to smoke fewer cigarettes.

“By standardising the packaging we will also reduce the powerful appeal of branding, since tobacco products will all look very similar, and it will help us to tackle the myth that some brands are less harmful than others.”

Dr Cathy Read, from PHE in Yorkshire and Humber, added: “Some 700 children start smoking each year in Calderdale and we estimate that there are some 38,000 smokers in the area.

“We estimate that one in two will die prematurely as a result. Standardised packaging is a powerful measure that would help to save lives.”

The Department of Health consultation closes on 7 August.

Powers to introduce standardised packaging of tobacco products already exist in legislation.

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