Campaign rolls out to prevent young people travelling to Syria
The National Police Counter Terrorism Network and partners have launched a campaign designed to prevent young people travelling to Syria.
The campaign will involve radio and press adverts appearing in minority ethnic media across the country.
The adverts highlight the strong bond between a mother and daughter and how that relationship can have a powerful influence on a young woman and the decisions she makes.
They also encourage mothers to have open discussions with their daughters about issues such as travelling to Syria and what they are viewing online.
In the last year, 22 women and girls have been reported missing to police by families who feared they travelled to Syria.
Three schoolgirls from London, two 15-year-olds and one 16-year-old, recently made national headlines after travelling abroad apparently to join terror group ISIS.
Senior National Coordinator for Counter Terrorism Policing, Helen Ball, said: “This advertising campaign is part of our sustained efforts to continue to raise awareness around this very serious issue.
“We are increasingly concerned about the numbers of young women who have travelled or are intending to travel to Syria. It is an extremely dangerous place and the reality of the lifestyle they are greeted with when they arrive is far from that promoted online by terrorist groups.
“The option of returning home is often taken away from them, leaving families at home devastated and with very few options to secure a safe return for their loved one.”
Families are encouraged to reach specially-trained officers for help and advice by calling 101 or visiting www.preventtragedies.co.uk.