Published On: Thu, Dec 4th, 2014 on 2:01 am

Grand Depart weekend brought in £102m to Yorkshire

Tour De France Yorkshire

The start of this year’s Tour de France brought in £102m to Yorkshire, according to an official event impact report released today.

Led by Leeds City Council and supported by UK Sport, Welcome to Yorkshire, Transport for London and TdFHUB2014 Ltd, the report entitled ‘Three Inspirational Days’ examines the economic and social impact of hosting the world’s largest annual sporting event.

It began on 5 July in Leeds with the first of a two-day Grand Depart in Yorkshire followed by a third stage in Cambridgeshire, Essex and London.

Tour De France Duchess Of Cambridge

Duchess of Cambridge Kate Middleton in Leeds. Image: Welcome to Yorkshire

The report revealed that the Tour generated £102m for Yorkshire and £30m for Cambridgeshire, Essex and London with £19.5m for London.

The race attracted over 100,000 visitors from outside the UK generating £33m into the UK economy.

18.6 million people in the UK following the race on television or on other devices whilst one in four people in Yorkshire and the Humber watched.

The Yorkshire Festival 2014 also saw more than 800,000 people attend over 2,000 performances of arts and culture in the 100 days leading up to the Grand Depart.

The overall economic benefit figure is expected to rise in the years to come.

Leader of Leeds City Council, Cllr Keith Wakefield, said: “Hosting the start of the Tour de France elevated Leeds and Yorkshire to a platform it has never been on before.

“The key to its success was the way the public supported the event in such numbers and with such passion they made it a truly remarkable weekend no-one who saw it will ever forget.”

Chief executive of Welcome to Yorkshire, Gary Verity, added: “We’re absolutely delighted the event brought so much money to the county to help businesses big and small, and there are benefits for the county which are impossible to measure.

“The profile of Yorkshire around the world has never been higher and this will have a lasting impact on visitor numbers and businesses for years and years to come.”

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