Published On: Wed, Mar 11th, 2015 on 3:03 pm

Hard-hitting ‘It’s Never OK’ abuse campaign sees success across Kirklees

A multi-agency campaign aimed at raising awareness about domestic abuse has seen success during its six-week campaign period.

Its Never OK Domestic Abuse

Image: Kirklees Council.

The campaign’s strong message “It’s Never OK” was aimed at 16-24 year olds and highlighted the evils of domestic abuse.

It highlighted different forms of abuse including violence and forced marriage, featuring four clips that were promoted through Facebook.

Collectively, they were watched over 87,000 times and Kirklees Council also saw over 3,500 visits to its website directing victims to further help and support.

In addition to the online promotion, the campaign featured outdoor advertising including adverts in bus and train stations, pubs and clubs across Kirklees.

“We urge anyone who is a victim of domestic abuse to seek help”

The Pennine Domestic Violence Group also received around 1,000 calls during the campaign – an 8% increase on the same period the previous year.

Rebecca Hirst, Pennine Domestic Violence Group, said: “Being subjected to domestic violence and abuse destroys self-confidence and leaves victims feeling lonely and isolated and highly likely to suffer from depression or anxiety, self-harm and sleep problems. We urge anyone who is a victim of domestic abuse to seek help now.”

Cllr Viv Kendrick, Cabinet Member for Health, Wellbeing and Communities, said: “This was a great example of multi-agency working – demonstrating what can be achieved when organisations work together on important issues such as domestic abuse.

“It’s the first time we’ve targeted domestic abuse within teenage and young adult relationships, in a bid to raise awareness about abusive behaviours and encouraging young people to re-think their views of respectful inter-personal relationships”.

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