Published On: Tue, Sep 30th, 2014 on 9:16 pm

National Media Museum and Picturehouse announce cinema partnership

National Media Museum

The National Media Museum, Bradford

The National Media Museum and Picturehouse Cinemas has announced that they will be entering into a commercial cinema partnership.

The partnership, named Picturehouse at National Media Museum, will see Picturehouse taking over the operation of the three screens including the 300-seat Pictureville, the 100-seat Cubby Broccoli Cinema and Europe’s first IMAX screen.

The opening of Interstellar, Christopher Nolan’s IMAX space epic on the 7 November, will serve as a celebration of the National Media Museum’s role in introducing the IMAX format to the UK and its status as one of the few IMAX 70mm film cinemas in the world.

Jo Quinton-Tulloch, director of the National Media Museum, said: “Film and cinematography are key chapters in the story that this Museum tells. Our partnership with Picturehouse Cinemas will ensure the long-term sustainability of cinema on this site, in the heart of UNESCO’s first City of Film in Bradford.

“The marketing reach and expertise of Picturehouse will help deliver an increase in audiences and revenue for the Museum. And investment in technology and facilities will deliver an even wider programme of film and a better experience for our visitors.”

Lyn Goleby, managing director of Picturehouse Cinemas, added: “The National Media Museum is an incredibly important part of cinema geography and cinema heritage in the UK and we are very much looking forward to becoming part of its future.”

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