Published On: Fri, Dec 12th, 2014 on 4:14 pm

‘Scarfie’ campaign aiming to prevent winter deaths in Calderdale

Scarfie CalderdaleCalderdale is using social media to help prevent winter deaths amongst the older generation.

Residents and local businesses are being encouraged to take a picture of themselves in a scarf, and post to social media using the #Scarfie and #MakeItStop hashtags.

Those who do it are being encouraged to nominate others and donate to charity.

The campaign has been promoted by a local philanthropic service named the Community Foundation, which aims to fund services that aid pensioners living in fuel poverty.

According to the Office of National Statistics (ONS), over 240 people in Calderdale have lost their lives during winter in the past two years.

Figures released by the NHS Calderdale Clinical Commissioning Group earlier this year also revealed that 12% of Calderdale residents aged over 65 were feeling ‘trapped’ in their own home.

Steve Duncan, CEO of the Community Foundation, said: “Older people occupy much of the substandard housing in Britain, and the link between ill health and housing is strong for this group.

“This is particularly important because many older people spend such a lot of time at home, it is these risk factors combined with not being able to heat their home sufficiently that results in over 200 deaths in Calderdale in the past two years.”

The Community Foundation, which has over 20 years experience in delivering strategic funding opportunities to the third sector, has pledged £25,000 to match fund all donations made via www.localgiving.com/cffc.

About the Author

Hasan Faridi

- Hasan is the founder and editor-in chief of the Yorkshire Standard. A BA Hons graduate from the University of Huddersfield, he has over four years of experience in newspapers, magazines and radio.

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