Published On: Tue, Mar 3rd, 2015 on 2:49 pm

THINK! cycle safety campaign to hit Leeds and Bradford

A campaign to improve safety for cyclists will be extended to seven new cities in the UK, including Bradford in West Yorkshire.

THINK Cycle Safety Campaign

Image: THINK!

The campaign uses a series of practical tips to remind motorists and cyclists of the rules of the road and the actions they can take to help reduce collisions.

This year’s campaign will be extended in Bradford, Brighton and Hove, Kingston upon Hull, Newcastle, Portsmouth and Southampton.

It will run for a third time in Birmingham, Bristol, Cambridge, Leeds and Manchester, where statistics show the highest rates of traffic collisions involving cyclists compared to the population.

“One cyclist’s death is one too many”

The announcement was made by Road Safety Minister Robert Goodwill yesterday, who said: “We have some of the safest roads in the world but one cyclist’s death is one too many and we are determined to make our roads safer.

“This poster campaign will build on the success of last year’s work to remind drivers to take care around cyclists and remind cyclists of the actions they can take to stay safe on the road. This message is especially important as the weather improves and more people take to their bikes.”

More than £374 million has been made available by the government to support safer cycling, including £35 million to tackle dangerous junctions.

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