Published On: Mon, Nov 17th, 2014 on 10:58 am

Bradford’s Fit Britches ‘skinny’ range launches on Ideal World TV

Fit Britches Farnaz Khan

A Bradford-based business has launched its ‘skinny’ range on a national TV shopping channel, Ideal World TV.

Fit Britches, a clothing range claiming to be designed to help slimmers lose inches, reduce signs of cellulite and aid skin elasticity, is the latest to be featured on the channel.

Founder of Fit Britches, Farnaz Khan, said: “I am delighted to launch Fit Britches on home shopping TV channel Ideal World TV. In minutes Fit Britches is in front of thousands of customers, no other platform can compete with that.”

Ms Khan developed the Fit Britches range following a personal struggle to get into shape and a lack of body confidence after having four children and gaining four dress sizes.

She said: “I can relate to what a lot of issues women will be facing around a lack of body confidence and low self esteem, it affects a staggering one in four people, I’ve been there.

“Fit Britches is a range I’ve designed to help women look and feel their best in their clothes, at home, at work etc so that she can take on the world. Self confidence is the best outfit any woman can wear.”

The brand, which has shipped to over 50 countries worldwide and has been spotted on various celebrities, has been nominated and been the winner of various awards.

It was a 2014 winner in the UK top 100 Start Ups and was a finalist for Shapewear Brand of the Year in the 2013 UK Lingerie Awards.

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