Pro-Palestine campaign gives boost to ‘Coke alternative’
EXCLUSIVE: Campaigners from Yorkshire are stepping up their boycott of Israel by promoting a ‘Coca Cola alternative’ to businesses and the public.
Representatives from a Bradford-based boycotting group and a pro-Palestinian group are now promoting the London-based Evoca Drinks brand in the north of England.
They say a mass campaign is underway.
A spokesman said: “We have stepped up the boycott campaign extensively this Ramadan as it has been exactly one year since the atrocities in Gaza took place, leaving 2,200 innocent civilians dead and tens of thousands of people injured.
“Last year our boycott campaign was extremely successful, but one major problem we had a year ago was finding an alternative to Coca Cola and other global soft drinks brands, who have one face for the public and another one behind closed doors.”
The campaigners say they came across Evoca Drinks brand by a ‘stroke of luck’.
The spokesperson said: “We like the brand, the products, and the fact that the company is both 100% non-political and ethically aware. For us this is a no brainer, the products taste better than the major players and the company is very well principled.”
The campaigners have said they will be leading a major social media campaign as well as visiting businesses throughout the region.